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Building an Experience from Scratch: OiX

Jeremy and Chris (with TROBOs) at OiX

This past weekend was the first Orlando Interactive Experience (OiX) at the Orange County Convention Center.  OiX focused on the amazing innovations in gaming, digital media and experience design.  The show was a great success and we were fortunate enough to have had a front-row seat for its development over the past 2 years.

I was fortunate to be at one of the first sessions at EA Sports when David Glass - the creator and executive producer of OiX - first detailed his grand vision for Orlando, not just OiX.  David is one of many visionaries who really sees the potential of Central Florida as a major innovation center.  For those that may not be aware, Orlando is the leader in simulation and training - partially because of Orlando's theme park community but also because of the University of Central Florida and the military's focus on simulation here in Orlando.  Additionally, there is a large medical research area at Lake Nona in South Orlando.  Put all of that together with UCF's Florida Interactive Entertainment Academy (whose talented students have helped to build many of our TROBO stories), Electronic Arts, and other gaming companies and you have all of the talent necessary to build amazing companies.

Unfortunately, when you say Orlando, people still only think about theme parks.  So that's why David and his team wanted to build OiX - to help people learn about all of the amazing things happening here in Orlando. 

They put together a great roster of speakers, events and even a Startup workshop.  They had a great turnout - especially for the gaming events over the weekend that featured a Madden football challenge sponsored by EA as well as a large number of independent game studios showing off their latest games.

We were very excited to exhibit at OiX and we want to congratulate David and his team for putting on an amazing event.  Building something new takes a lot of hard work and they did a great job!

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